"The Self-Storage Self"...worth your time. enjoy this excerpt; check out question at end...
“A lot of the expansion we experienced as an industry was people choosing to store,” Litton told me. A Self Storage Association study showed that, by 2007, the once-quintessential client — the family in the middle of a move, using storage to solve a short-term, logistical problem — had lost its majority. Fifty percent of renters were now simply storing what wouldn’t fit in their homes — even though the size of the average American house had almost doubled in the previous 50 years, to 2,300 square feet.
Consider our national furniture habit. In an unpublished paper, Schor writes that “anecdotal evidence suggests an ‘Ikea effect.’ ” We’ve spent more on furniture even as prices have dropped, thereby amassing more of it. The amount entering the United States from overseas doubled between 1998 and 2005, reaching some 650 million pieces a year. Comparing Schor’s data with E.P.A. data on municipal solid waste shows that the rate at which we threw out old furniture rose about one-thirteenth as fast during roughly the same period. In other words, most of that new stuff — and any older furniture it displaced — is presumably still knocking around somewhere. In fact, some seven million American households now have at least one piece of furniture in their storage units. Furniture is the most commonly stored thing in America.
The marketing consultant Derek Naylor told me that people stockpile furniture while saving for bigger or second homes but then, in some cases, “they don’t want to clutter up their new home with all the things they have in storage.” So they buy new, nicer things and keep paying to store the old ones anyway. Clem Tang, a spokesman for Public Storage, explains: “You say, ‘I paid $1,000 for this table a couple of years ago. I’m not getting rid of it, or selling it for 10 bucks at a garage sale. That’s like throwing away $1,000.’ ” It’s not a surprising response in a society replacing things at such an accelerated rate — this inability to see our last table as suddenly worthless, even though we’ve just been out shopping for a new one as though it were.
“My parents were Depression babies,” Litton told me, “and what they taught me was, it’s the accumulation of things that defines you as an American, and to throw anything away was being wasteful.” The self-storage industry reconciles these opposing values: paying for storage is, paradoxically, thrifty. “That propensity toward consumption is what fueled the world’s economy,” Litton said.
do you have a storage unit? why? are you defined by your stuff and how much you have?
do you have Ikea stuff [i do!]?